We develop UX roadmaps that strategically align priorities that communicate the UX team’s future work and problems to solve.

We frame the meaning and use of the UX roadmap by organising the context (scope and time) into themes. Once stakeholders and high-level goals have been defined in the scope themes are then added to the 3 horizon points Now, Next, and Future.

Themes are a good way of growing companies’ UX evolution by incorporating themes that fill in gaps in the UX processes.

Research forms the backbone of all our projects, understanding the market and empathising with the users’ wants and needs enables us to produce products that not only satisfy but convert.

Diving deep into your marketplace, we devise ways through brand storytelling to engage, excite, and encourage users to interact with your products and services.

Depending on your budget and timeframes User Researching session can be set up with the goal of understanding your customers, their pain points and desires. For lower budget projects Guerrilla testing and surveys are a helpful alternative.

Jakob’s Law, Heuristic approach – Users spend most of their time on other sites. This means that users will prefer your site to work the same way as all the other sites they already know.

With this in mind looking into your competition to uncover what they are doing right and wrong helps with the discovery of opportunity gaps and threats affecting your business.

Analytics and tracking are the most essential elements of successfully understanding your business. They highlight what users are actually doing with your product and where improvements are required. Usage data from marketing campaigns, engagement, dropoff, and conversions should all form a key part of the discovery and outcome phase.

G4 Analytics, Tag Manager, Search Console, Bing Webmaster, Social Media Tracking, Clarity, Crazyegg, Hotjar.

A key area to the discovery phase is understanding where you are now, that way we can uncover where you want to get to and track the success of changes made. We measure key business metrics and practices by comparing them to competitor analysis, to understand how and where to improve performance.

We offer a heuristic service that examines both new and existing interfaces and judges their compliance against recognised usability principles and indicators.

1. Visibility of system status
2. Match System + Real World
3. User control & freedom
4. Consistency and standards
5. Error prevention
6. Recognition rather than recall
7. Flexibility & efficiency of use
8. Aesthetic & minimalist design
9. Help & Recover from error
10. Help and documentation

Our 4 Indicators for severity are:

1. Catastrophic Usability Error
2. Major Usability Problems
3. Aesthetic Issue
4. Minor Usability Problems

The severity of a usability problem is a combination of three factors that affect the user:

1. The frequency with which the problem occurs
2. The impact of the problem if it occurs
3. The persistence of the problem

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